Nowadays, blogging activities become a popular activity in the internet world. It is not only for personal usage, but it also adopted by companies for business purpose. Corporate blogging is publish the information about the organization and used by an organization to reach its organizational goal. It has now become a new marketing communication tool for companies.For example, Google had implemented a corporate blog in year 2004 which is shares all information about Google with people and visitors can leave comment for them.Dell,Amazon Web Services and BBC also had implemented a corporate blog. For further information about companies that really get corporate blogging, you can refer to http://www.sitepoint.com/blogs/2008/08/08/15-companies-that-really-get-corporate-blogging/.
There are two common types of corporate blog which are internal blogs and external blogs. Internal blog is a weblog that can view by employee whereas external blog is a blog that can be view by public that allow employees, teams or spokespersons share their opinion. Internal blogs can be used in e-mail discussions and is useful when the people involved are in different locations. External blog is always used to announce new products and services and to react on certain issues. Customers can leave their comment in the blog and it is useful for organizations to get the direct feedback from the customer.
Corporate blogging is a new marketing communication tool for companies because it can sell and promote their products from there. It is also a form of advert
ising for companies. Customers are easier to search their products by information provided and they can know the latest news about the products of the company. Blogging gives a much needed way for customers to communicate with company .It can build rapport with customers. It also provides customers a channel to interact with companies. Customers can provide feedback and give suggestion about the products and company can try to handle queries from customers in the comments area.
Besides that, corporate blogging provide high-quality content on their blog and frequently update their information which can reinforce the value of the companies. It can attract customers and they will often visit the corporate blog to see the news of the products. Blogging can position business as thought-leaders to build product awareness and loyalty. Therefore, corporate blog is very helpful for communications between companies and customers.
For further information,you can refer to following links:
(i) Top 15 Corporate Blogs (Technorati Ranked - May 2008
(ii) The Corporate Blogging Book (Portfolio 2006) by Debbie Weil
(iii) The New Rules of Business Blogs e-book by Linas Simonis
By Teng Teng
Corporate blogging is a new marketing communication tool for companies because it can sell and promote their products from there. It is also a form of advert
ising for companies. Customers are easier to search their products by information provided and they can know the latest news about the products of the company. Blogging gives a much needed way for customers to communicate with company .It can build rapport with customers. It also provides customers a channel to interact with companies. Customers can provide feedback and give suggestion about the products and company can try to handle queries from customers in the comments area.Besides that, corporate blogging provide high-quality content on their blog and frequently update their information which can reinforce the value of the companies. It can attract customers and they will often visit the corporate blog to see the news of the products. Blogging can position business as thought-leaders to build product awareness and loyalty. Therefore, corporate blog is very helpful for communications between companies and customers.
For further information,you can refer to following links:
(i) Top 15 Corporate Blogs (Technorati Ranked - May 2008
(ii) The Corporate Blogging Book (Portfolio 2006) by Debbie Weil
(iii) The New Rules of Business Blogs e-book by Linas Simonis
By Teng Teng
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